Serving Southern Arizona since 1992

Choice Options, Inc.
6262 N. Swan Road #190
Tucson, Arizona 85718
Phone (520) 638-6538
Fax (520) 344-9432

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Headquartered in Tucson, Arizona, Choice Options serves families in the Southwest. Satisfied clients include seniors, children of all ages, concerned adult children, parents, busy professionals and single individuals. Choice Options recognizes that taking care of and protecting the people you love is the most vital and important job there is.


Sharon Lurtsema, Founder of Choice Options, Inc.Sharon Lurtsema is the founder and CEO of Choice Options, Inc. As a long time Tucsonan and former nanny, Sharon is a natural and her expertise comes from every angle. She began her quest as a full-time live-in nanny in New York City. Sharon cared for 4 boys and is still very much connected to this family. In 1992, she began providing Nannies for children and Companions to seniors. Services evolved to include Domestic Management and Corporate Childcare. After providing Corporate Childcare for more than a decade, Sharon has become a national expert in this field.

The Star 200 Survey recognized Sharon with the Top 10 “Young Gun” Entrepreneur Award, Pinnacle Award finalist for Large Business of the Year, NAWBO/Wells Fargo Trail Blazer Award nominee, Copper Cactus Award nominee, NAWBO Women Owner of the Year nominee and Inside Tucson Business ranked her among the top ten women-owned businesses in Tucson for several consecutive years.

Sharon is also a breast cancer survivor and is passionate about helping women in their fight against cancer. She believes there is strength and power in numbers. Sharon and Choice Options are here to help.