About Us

Everyone has a “choice” when it comes to who cares for their loved ones. This is a job we take very seriously. We never lose sight of the fact that we are caring for the most important people, pets and things in your life. Whether it’s your children, your grandparents, your furry family members or your home, Choice Options strives to be the best choice you could make when it comes to finding a caregiver. Our vetting process is significant and we personally meet and get to know everyone who represents our team.

We believe taking care of and protecting the people you love is the most vital and important job there is. This is our mission.

Our Founder

Sharon Lurtsema is the Founder and CEO of Choice Options, Inc. Her expertise comes from a long history in child and adult care. In the early stages of her career she decided to take a leap of faith and left a professional position with a university and made a complete career “U-turn.” She said good-bye to Arizona, put her life in storage and moved to New York City to be a full-time live-in nanny. With great honor, she cared for 4 amazing boys. She delights in talking about her “nanny days” and continues to remain in communication with this family. She strongly believes, just because you leave the job – doesn’t mean you have to leave the family.

In 1992, she moved back to Tucson, started her own business (out of a bedroom in her father’s home) and began providing Nannies for children and Companions to seniors. Choice Options’ services evolved over the years to include Domestic Management and Backup Child & Adult Care. In addition to working with private families, businesses (large and small) continue to seek out Sharon’s expertise and request the implementation of corporate services for their employees. It did not take long before Sharon quickly became a national expert in the field of Corporate Care for businesses.

It was not unexpected after more than two decades of experience, Sharon continued to raise the bar. Although it was years in the making and with the assistance of an amazing team, she triumphantly launched a second company. CorporateCARE Solutions proudly entered the national arena as a Backup Child & Adult Care provider. Employers throughout the U.S. can now offer this amazing employee benefit to their valued employees nationwide. For more information about CorporateCARE Solutions, please visit www.corporateCAREsolutions.com.

The Star 200 Survey recognized Sharon with the Top 10 “Young Gun” Entrepreneur Award, Pinnacle Award finalist for Large Business of the Year, NAWBO/Wells Fargo Trail Blazer Award nominee, Copper Cactus Award nominee, NAWBO Women Owner of the Year nominee and Inside Tucson Business ranked her among the top ten women-owned businesses in Tucson for several consecutive years. Sharon recently received awards by The Society for Human Resource Management (SHRM) Celebrating Innovation in the Workplace Leadership Award and Women of Influence, second place “Outstanding Entrepreneur.”

Sharon is also a breast cancer survivor and is passionate about helping people in their fight against cancer. She believes there is strength and power in numbers. Sharon and her team are here to help.